Honor put on a show at IFA, from the thinnest foldable phone to the most stylish tablet
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Honor put on a show at IFA, from the thinnest foldable phone to the most stylish tablet

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HONOR’s latest AI-powered flagship devices, including the world’s thinnest foldable smartphone HONOR Magic V3, the stylish and artistic notebook HONOR MagicBook Arka 14, the cutting-edge innovative digital canvas HONOR MagicPad 2 and the stylish health tracking device HONOR Watch 5, were introduced to the world at the special launch.

“AI is fundamentally reshaping our business, delivering and enriching new experiences that enhance creativity and productivity for consumers around the world every day. As a smart device manufacturer, we are on a mission to deliver these innovations to consumers with ease. With our technological expertise, we are defining our roadmap through AI and creating personalized, intuitive, and more reliable AI experiences that best meet users’ needs. With our new flagship devices, we aim to deliver human-centric AI experiences that consumers will find truly captivating,” said George Zhao, CEO of HONOR, expressing the excitement created by the new devices introduced at IFA.

At the launch, HONOR also highlighted its partnership with Google Cloud. “We are pleased to deepen our partnership with HONOR,” said Matt Waldbusser, General Manager, Global Analytics and Consumer AI, Google Cloud. “By bringing together Google’s AI models and Cloud technology, HONOR offers Magic V3 users the opportunity to experience exciting new possibilities with AI in their daily lives.”

HONOR Magic V3: The World’s Thinnest Foldable Device with Solid Performance

Continuing to push the boundaries of foldable devices, HONOR introduced the original HONOR Magic V3, the world’s thinnest foldable phone with advanced durability, battery, display and AI experience, to global users.

With a stylish folded thickness of 9.2mm and a feather-light body weighing only 226g, the HONOR Magic V3 rivals the thinness and weight of flagship non-folding phones, offering ultimate portability. This achievement is achieved through the meticulous application of 19 innovative components and 114 microstructures, ushering in a new era of precision and finesse in foldable devices. Featuring an octagonal camera module in the shape of a dome, the HONOR Magic V3 perfectly reflects the architectural beauty of dome structures, while the diamond part adds elegance and style to the device.

The special fiber used in the body material of the HONOR Magic V3 increases durability, increasing impact resistance by 40 times compared to other flagship phones, while reducing the thickness of the back cover by more than 30%. Additionally, the device, which features the proprietary HONOR Super Steel Hinge, can withstand up to 500,000 folding cycles and has received the prestigious SGS Durability Certification. Powered by the HONOR Ultimate Armor Inner Display and the HONOR Anti-Scratch Nano Crystal Shield, the HONOR Magic V3 is designed to withstand the rigors of daily use.

Equipped with a 6.43-inch external display and a 7.92-inch internal foldable display, the HONOR Magic V3 offers users an immersive dual-use experience that offers them a delightful visual journey. Focusing on user health and comfort, the device features a series of innovative eye comfort features, including the world’s first AI Defocus Screen technology, 4320Hz Risk-Free PWM Dimming, Dynamic Dimming, Circadian Night Display, and Natural Tone Display.

The HONOR Magic V3 also features an advanced 5150mAh Third Generation Silicon-carbon Battery, supported by lightning-fast 66W Wired and 50W Wireless HONOR SuperCharge, providing users with an uninterrupted and stress-free portable experience. Featuring the innovative HONOR Falcon Camera System consisting of a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra Wide Camera, the device promises unparalleled imaging quality and versatility for users looking for stunning smartphone photography.

The HONOR Magic V3 also offers a range of smart features, including the Foldable Magic Portal, as well as on-device AI photography features such as HONOR AI Motion Detection for shooting in the light and HONOR AI Portrait Engine for portrait smoothing. By collaborating with Google Cloud, HONOR enhances a range of productivity features powered by Google’s AI models and Cloud technologies to enable users to improve overall efficiency, including HONOR AI Eraser, Face-to-Face Translation, and Translate tools in HONOR Notes. These fulfill HONOR’s promise of a new era of AI-powered versatility and productivity that meets the changing demands of business and professional users.

HONOR MagicBook Back 14: Elegantly Unleash AI-Powered Future Productivity

The HONOR MagicBook Arka 14 represents a groundbreaking leap in the notebook industry, transforming the traditional notebook experience by combining human-centric innovation with powerful capabilities.

Showcasing the Vine Leaf Curve Design and Satin Enamel Spraying Technology, this notebook is a lightweight engineering excellence that features the latest platform-level AI features, in addition to powerful hardware and software solutions that deliver unparalleled productivity and user experience. Bringing the features of lightness and thinness from smartphones to notebooks, HONOR introduces the lightest and thinnest AIPC ever. Showcasing the pioneering Topology Lightweight Structure, the HONOR MagicBook Arka 14 features a design that weighs only about 1kg and is 10mm thin. With a magnesium alloy body and titanium keyboard, this notebook achieves a perfect balance between lightness and durability.

Integrating the industry-leading Modular Camera Design, the notebook features a magnetic configuration that enhances privacy and adaptability, taking you on a wider and more immersive visual journey. The HONOR MagicBook Rear 14 features a stunning 14.6-inch HONOR FullView Touch Display with crystal-clear 3.1K resolution. With an incredible screen-to-body ratio of 97, this is the largest among 14-inch notebooks, ensuring an immersive and enriching viewing experience. Demonstrating HONOR’s commitment to users’ well-being, the display is equipped with the industry’s leading eye-care technologies such as 4320 High-Frequency PWM Dimming, as well as Dynamic Dimming technology and E-Book Mode, providing a comfortable and safe viewing experience.

In collaboration with Microsoft, the HONOR MagicBook Arka 14 enhances productivity and efficiency by giving users access to advanced Copilot features such as Intelligent Email Management, Information Insight and Visualization, and Real-Time Transcription and Summarization. Further enhancing power efficiency, the notebook features AI-powered OS Turbo 3.0 that analyzes user behavior and fine-tunes performance strategies to optimize power consumption and ensure a powerful yet robust notebook experience. Driven by HONOR’s Spatial Audio Technology and AI computing power, the HONOR MagicBook Arka 14 redefines audio excellence. This technology combines Spatial Reconstruction and Sound Quality Equalization to create a realistic sound environment. The Dual-Directional Enhanced Microphone Design with advanced AI algorithms provides superior voice capture and noise reduction in all conditions, perfect for scenarios such as group meetings and interviews, helping users enjoy a high-quality communication and collaboration experience.

Powered by the high-performance Intel® Core™ Ultra 7 Processor 155H, the HONOR MagicBook Arka 14 adopts a heterogeneous core structure consisting of six performance cores, eight efficiency cores, and two low-power consumption cores that can turbo boost the device up to 4.8GHz. Thus, the notebook efficiently delivers complete multitasking performance that saves battery while successfully performing demanding tasks.

Featuring a two-fold increase in GPU performance and a 70% improvement in AI performance, the HONOR MagicBook Arka 14 becomes a safe choice for users looking for a high-performance notebook experience. Enhancing its versatility, this notebook is equipped with various ports such as Thunderbolt 4, USB-C, USB-A, HDMI, and 3.5mm Headphone/Microphone jack, enhancing overall convenience and providing a smooth user experience. In addition, featuring the Heterogeneous Battery Design, the HONOR MagicBook Arka 14 Series increases space utilization by 30%, while providing powerful performance with a capacity of 60Wh to extend battery life.

HONOR MagicPad2: The Complete Integration of Productivity and Entertainment

The HONOR MagicPad2 is the ideal companion for on-the-go use, with its stylish design that stands out with its ultra-thin 5.8mm body and weighing only 555g. The 12.3-inch HONOR Eye Comfort Display delivers a visually stunning experience by improving the smoothness and responsiveness of various contents with its 144Hz screen refresh rate. The tablet also has dual TÜV certification, providing optimum eye care thanks to advanced innovations such as AI Defocus Display, 4320Hz high-frequency PWM dimming, Circadian Night Display and Dynamic Dimming functions.

The HONOR MagicPad 2 stands out not only visually but also with its audio experience. With its IMAX-Enhanced certification, the HONOR MagicPad2 delivers a high-quality entertainment experience with its stunning image quality and DTS sound system, immersing users in a cinematic audiovisual feast on Disney+ anytime and anywhere. Equipped with HONOR Spatial Audio Technology, the tablet delivers a 25% wider soundstage than the previous model, enriching the audio experience for all users.

Powered by Snapdragon 8s Gen 3 flagship platform, HONOR MagicPad 2 flawlessly performs multiple tasks such as office work and gaming. Its massive 10050mAh battery is supported by 66W fast charging technology, providing fast charging and efficient power consumption. Thus, it provides a powerful backup for work and entertainment and brings users a reliable usage experience.

HONOR MagicPad2 works with the new MagicOS 8.0, which focuses on user experience and features powerful AI capabilities, providing users with an unprecedented intelligent experience. The Magic Portal feature predicts interaction needs, making it easy for users to create programs and add tasks with a long press and drag. AI-powered office tools such as Voice to Text, Handwriting Beautification and Formula Recognition enhance the productivity of HONOR MagicPad2, allowing users to accomplish more in their daily tasks.

HONOR Watch 5: Lightweight Design and Advanced Features

HONOR also introduced the HONOR Watch 5, a blend of contemporary technology and stylish design. The watch, which is only 11 mm thick and weighs 35 g, is lightweight and comfortable for all-day wear. The 1.85-inch AMOLED color screen with a resolution of 450×390 pixels and a value of 322 PPI supports full-screen touch operation, providing a vivid visual experience.

The HONOR Watch 5 is powered by a Silicon-carbon battery with a capacity of 480mAh, providing an impressive 15-day battery life. Powered by Turbo X Intelligent Power Management, the watch enables efficient use of power. The watch also helps users monitor their health in real time by tracking basic health metrics such as heart rate and SpO2 levels. With the AccuTrack positioning system, the HONOR Watch 5 significantly improves GPS accuracy, providing users with more precise activity tracking.

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